“Internet memes are a relatively young concept, the term dates back as far as 1976 when it was coined by evolutionary biologist Richard Dawkins to explain the spread of ideas and cultural phenomena. In his book The Selfish Gene, Dawkins states that memes are “ideas, catch-phrases, clothes fashions” that spread from person to person—like the “belief in life after death” or the phrase “read my lips”. Over time, and with the advent of the internet, the concept of a meme has evolved from urban legends and phrases like “WHAAZAAAP” to include image macro memes—like Scumbag Steve or Bad Luck Brian—and internet videos and songs.”

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Memes have changed the world, but can they change your brand? Yes. Yes, they can!

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